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Creative Advertising, New Edition, by Mario Pricken
Ebook Creative Advertising, New Edition, by Mario Pricken
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"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals―namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."―Adweek
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color- Sales Rank: #391275 in Books
- Published on: 2008-06-23
- Original language: English
- Number of items: 1
- Dimensions: 11.40" h x .90" w x 10.00" l, 3.15 pounds
- Binding: Paperback
- 272 pages
About the Author
Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments. He lives in Germany.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Woow, its gteat book
6 of 7 people found the following review helpful.
Really excellent book on the process of concepting
By V. Bauch
This is the single most practically useful concepting book that I've ever seen in 15 years as an advertising copywriter.
It offers a really clear set of questions/conceptual directions you can use to get the juices flowing or "unstick" yourself on a project-- along with real-world examples of how each approach has been used in previous ads. I love it and use it constantly when starting a new project or to help me be sure I've really explored the full range of conceptual possibilities for a project that I'm working on.
Great book, worth every penny and 10X that of most of the advertising books I have.
5 of 6 people found the following review helpful.
MORE THAN I EVER EXPECTED
By MNRA
This book is just like riding a bike or using a mobile phone: you enjoy the sensation while not considering the process. Providing fresh knowledge about what professionals do in practice, it leads you into what is called creative advertising. Step by step questions and suggestions with real live examples. I have never seen anything like it. If advertising interests you, make time for it!
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